Influencer marketing is an effective promotional tool for businesses of any size. Influencer marketing is the hot topic of conversation within the business world, with more and more brands investing their budget allocations into influencer campaigns to promote brand awareness. One-quarter of small businesses use influencers to support their social media marketing efforts. For small businesses, though, micro-influencers may align more with their business model and marketing budget.

The first step to execute a successful influencer marketing program is to set your goals and clearly define what you wish to achieve. You need to work out which metrics you will use to measure success based on those goals. This helps you get a clear idea of what you need to do in order to achieve your goals. As social media use increases each year and platforms like Instagram, Snapchat, Facebook and Twitter become a larger part of our lives, influencer marketing has quickly become the fastest-growing and most effective form of advertising. Set your budget first; it’ll help set realistic expectations.

A good rule-of-thumb is that the more expensive your product is, the more expensive the campaign will be. The social media platform chosen for the campaign is one of the key factors that influence the cost. The cost of influencer marketing varies across channels. It’s as though each social media platform has its own “market” rate. Traditionally, brands look at the potential reach of an advertising channel to decide how much to pay for an advertisement. Hence, the number of followers of an influencer became a consideration when deciding how much to pay an influencer.

There’s no doubt about the fact that that influencer marketing is huge these days, with more than 70% of brands using influencers as a part of their marketing strategy this past year. The majority of these brands found success — and indeed influencer marketing can be an effective tool for newer entrepreneurs who are scrambling to get a piece of the action or even for businesses who are already established and are looking for new ways to reach certain audiences.

Digital marketing has become one of the most popular buzzwords in the last couple of years. Digital marketing is a broad term that includes all marketing channels and methods you can use to promote products or services on the Internet but also on electronic devices such as TVs, mobile phones and electronic billboards. Digital marketing targets a specific segment of the customer base and is interactive. Digital marketing is on the rise and includes search result ads, email ads, and promoted tweets – anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer.

With digital marketing, you can reach customers where they are browsing online and develop relationships that lead to purchases.

SEO example
SEO refers to a number of strategies aimed at helping your website rank higher in search engine results pages (SERPs). When people search keywords and phrases related to your business, you want to appear at the top of search results so more people can find and contact you

Social media marketing example
Today, more than 2.3 billion people around the world use social media, making social media marketing a great way to connect with your audience and develop meaningful relationships. In addition to creating free profiles on top social platforms like Facebook, Twitter, Instagram, and LinkedIn, your business can use paid social ads to reach even more customers.

Influencer marketing example
Influencer marketing allows you to collaborate with key figures in your industry and it gives you access to influencers’ valuable audiences.

The role of digital marketing is to help you garner new traffic, leads, and sales for your business by reaching people looking for your products and services. Digital marketing’s role also focuses on helping you make more money from your marketing efforts. It’s important to know that what you spend is what you get, so you’ll need to set a budget that’s accurate for your company and industry.

Digital marketing is sort of an umbrella term that includes all the modern marketing strategies.

Target your audience effectively
That’s one of the things we love about digital marketing; you can choose who visits your website and who sees your ads. The targeting tools and parameters available today are incredible in helping you target the audience you want. They are easy to use even if you only have a little knowledge of digital marketing basics.

Website Design
Your website is the face of your business. Its structure, colour, design, and even writing (content) impact the way your audience perceives your brand. Consider your website an important extension of your business.

Content Marketing
When it comes to the digital marketing basics, one component that has been the talk of the town is content marketing. Content marketing is a digital marketing strategy which focuses on creating strong relationships with your audience by giving them high-quality, relevant content. So, when customers make a decision to buy something, they are already loyal to you.