1. DO THEY COVER THE SOCIAL MEDIA CHANNELS THAT INFLUENCE YOUR TARGET AUDIENCE?
Influencer marketing employs leading, niche content creators to improve brand awareness, increase traffic, and drive your brand’s message to your target audience. These content creators already market to your ideal audience across different channels which allows you to expand your reach across your buyer personas. Ensure that you opt for a platform that has data from those channels – for identifying influencers, listening to influencers and engaging with influencers on the platform.
2. ARE YOU CONFIDENT THAT THEIR EXPERIENCE & CASE STUDIES ARE RELEVANT?
To understand and have better clarity of their experiences, consider the work they’ve done in sectors and industries relevant to yours and cases similar to what you want to achieve. Ensure that they have the right blend of professionals and services to provide.
3. ARE YOU ABLE TO EFFECTIVELY MEASURE THE IMPACT AND ROI?
In order to achieve meaningful results, look for an influencer marketing platform that isn’t just focused on vanity metrics such as content views, shares and social media followers. They should be able to help you create and achieve objectives that enable you to hit your overall business outcomes. This is a vital role for you to play in order for you to secure your strategies impacting your business.
You must read this : Influencer Marketing – A New tactic to Grow Your Business
4. HOW MANY PLATFORMS DO THEY USE?
Although 80% of influencers point to Instagram as their preferred platform for creating and publishing content, many of them are equally active on their own blogs and in other social media channels. Some even have access to traditional media like TV and magazines. The more platforms influencer can use to promote your content, the better for you.
5. DO PEOPLE ACTUALLY TRUST INFLUENCERS THAN BRANDS?
Yes, yes they actually do! Consumers are becoming more digitally aware of the content they’re being fed by brands through online platforms. Studies have shown that content created by influencers is leading as Influencer Marketing Company in India and has become the most trusted form of brand advertising more than content created by brands themselves. The much-used adage is true, influencer marketing is word of mouth for the digital age, and it’s transforming the way brands reach customers.