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Digital Marketing Influencer Marketing Marketing

What is performance marketing and how is it beneficial for businesses?

Performance Marketing

What is Performance Marketing?
Performance Marketing is as it sounds – marketing based on performance. Performance Marketing is a comprehensive term that refers to online marketing and advertising programs. Today, performance marketing campaigns give you the ability to measure everything from brand reach to its conversion. It allows for greater opportunities to track real-time measurement and optimization through readily available digital technology. This is an online advertising strategy that is making a bigger mark in the Digital Marketing world year over year.

Social Media Marketing is a type of Performance Marketing that is the usage of social media platforms to gain traffic or brand awareness, such as content being showcased on Facebook, Pinterest or Instagram. The metrics that are typically measured in social media based “performance marketing” are usually centered around engagement, likes, clicks, and sales. Make sure your traffic is coming from reputable sources and locations is extremely important with Performance Marketing.

Third Eye Blind Productions have been practicing Performance Marketing for long years with delivering the best optimal results. We have built our service offering around insights and first hand learnings by working closely on performance-based marketing services. As a creative marketing agency, we know what it takes to take the brand’s growth to a top-notch level. We measure their Search Engine Marketing results on a performance basis. We believe Performance Marketing is entirely trackable, measurable and transparent.

How is Performance Marketing beneficial?

With the worldwide annual spend on Internet marketing nearing $120 billion, it’s no surprise that different approaches to online marketing are becoming available, including performance marketing. Benchmarks of success for your performance metrics depend on a variety of parameters- budget, quality of creative, size of audience, other campaigns running, etc.- but in general, if your influencer campaign was a success you will see significant upticks in the relevant data corresponding to the time of the activation.

We help your business wants to grab the attention of your target audience to earn leads. The goal is to motivate our audience to visit your social platforms, resulting in a growth for your company. The ultimate goal oriented is to increase website traffic, getting leads, or growing conversions. Since performance marketing is overwhelmingly digital, we tend to focus on near-instant results and insights into performance. This includes the spend and number of impressions, clicks, and conversions. With these metrics, we record a track performance throughout a campaign to determine returns on investment. Knowing how each creative performs with a target audience is a huge asset, we allow the brands to adapt and react to feedback throughout the campaign. We level-up the advertising efforts and boost results that are intrigued by performance marketing and all we have to offer is the best outcomes.

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